Hi! I’m Beatriz, a marketer inspired by storytelling, good UX, and bagels.

A few pictures of Beatriz

Modus Operandi

Driven by curiosity, I love understanding user behaviours. Like a child, I constantly ask why (annoyingly). Research helps me find content opportunities and align brand intent with real needs. 

I’m a big fan of:

  • Conversational Content: Write as if you were talking to a friend.

  • Agile Projects: Collaborate. Iterate. Be flexible.

  • Data-driven Decisions: Numbers don’t lie.

When I'm off work, I indulge in freelance content creation. Who needs hobbies outside of marketing, right?

Skills

Content Strategy

SEO/SEM Copywriting

Media Management

Email Marketing Social

Video Content

Event Marketing

UX Research

Project Management

Stakeholder Management

Tools

WordPress / Webflow (+ CSS / html)

GA4 / Google Data Studio

HubSpot

SEMrush

MailChimp / Envoke

Buffer

Figma

Canva / Adobe Creative Cloud

Trello / Jira

Marketing Projects

Copywriting Projects