Building the Ultimate Ad Library for marketers

Marketers spend a lot of time searching for inspiration to create content that attracts customers.

Yoink provides marketing teams with competitor insights and successful examples of social ads.

The Yoink team were looking for someone to help with the copy of key pages on their website, the design of their initial email sequence and blog posts with an SEO focus.

My Role

  • As a brand, Yoink’s voice strives to be on the playful side of professionalism. I used this tone consistently in my work on the core web page copy.

  • Yoink is an early-stage startup whose email strategy reflects this, with a simple but effective welcoming sequence for new sign-ups.

  • I assisted the team with Figma mockups during the early stages of UX design and development. These designs aimed to make large amounts of content easily digestible and filterable.

  • The Yoink team identified target keywords in their organic search strategy. In line with this, I created several long-form blog posts written from the ground up with SEO as a focus.

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