Beatriz Alban
Transform Your Brand with Content That Delivers
Helping digital-first businesses in supply chain, operations, and commerce engage customers and drive leads with tailored content.
Hi, I’m Beatriz!
Before diving into the world of content marketing, I spent years working in international trade and logistics, handling everything from purchase contracts and bills of lading to tracking deliveries and maintaining inventory records.
During this time, I worked closely with manufacturers, warehouses, and shipping lines across Asia, Europe and South America, so I get how complex global supply chain and operations can be. But over time, I realized I had a real passion for marketing.
Now, I bring that experience into my work, combining my industry know-how with a data-driven approach to create content that hits the mark for businesses like yours. Whether you're targeting other businesses (B2B) or directly engaging with consumers (B2C), I craft content that speaks to your audience.
Your Challenges
As a digital company in the supply chain, logistics, or manufacturing space, you’re juggling a lot.
On one hand, you’re trying to offer cutting-edge solutions (with the help of AI, automation, and data) but on the other, you’re trying to make sure your audience understands how these technologies can solve their problems.
Maybe you're having trouble explaining the real value of your digital tools to more traditional businesses or struggling to stay on top of SEO while keeping your content engaging. It’s a lot to handle, I get it!
Having worked in this field myself, I understand the balance you need to strike. I can help you simplify big concepts, create content that speaks to your audience, and keep those leads rolling in!
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I can simplify complex solutions for process optimization and resource planning, making business operations tech more accessible to your audience.
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I can create content that shows how you streamline order fulfillment and enhance customer experiences, helping your e-commerce business scale efficiently.
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I can help you create content that highlights how your company optimizes routes, reduces delays, and automates documentation, making freight forwarding more efficient.
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I can help you simplify complex solutions for inventory management and demand forecasting, making your supply chain tech more accessible to your audience.
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I can help you create content that highlights how you enhance customer support through automation, personalized responses, and faster issue resolution, improving satisfaction.
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I can help you create content that showcases how your solutions streamline delivery schedules, optimize routes, and ensure faster and more reliable deliveries.
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I can help you craft content that demonstrates how you enhance fleet routing, fuel efficiency, and warehouse operations, driving cost savings and productivity.
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I can help you create content that demonstrates how you streamline customs processes, optimize shipping routes, and make international trade more efficient and cost-effective.
My Solutions
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With my experience in logistics and supply chain, I’ll create a content strategy that speaks directly to your audience. I know what works in this industry and will help you get noticed in all the right places.
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I create content that not only connects with your audience but also gets found. With a strong focus on SEO, I’ll make sure your blogs, case studies, landing pages and web content rank, drive traffic and boost your online visibility.
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Social media in logistics and manufacturing (especially LinkedIn) needs to be on point. I’ll manage your accounts, posting engaging content that keeps your audience coming back for more and builds your brand’s reputation.
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Emails should work for you, not the other way around. I’ll set up email automation that nurtures leads, keeps your audience engaged, and converts them into loyal customers, all while saving you time.