I can help your team with…

  • Content Strategy

    You’ve defined your business goals, right on! Now you need a plan to use content as a mean to achieve these goals.

    Let’s answer some questions together: What’s your content missing? Any KPIs? Who’s your audience? Should we start from scratch?

    We’ll create a content strategy together, and I’ll take over if you need me to execute it.

  • Website Copy

    Copy based on user research. Copy that converts. Copy that persuades customers to choose YOU.

    I’ll work with your product design team to find the right words for your web navigation, landing pages, CTAs, and product interface.

    Good copy defines your brand personality and creates seamless user experiences.

  • Blog Posts

    Picture this: your content resonates with your audience. SEO improves. Web traffic increases. Customers keep coming back.

    But, what questions is your audience asking? I’ll find them. I’ll write personable posts with target keywords, and backlinks. We’ll share what’s relevant to your dream audience.

  • Email Campaigns

    A clever newsletter is great to strengthen the connection with your customers.

    I’ll analyze your audience, share personalized content, and track your performance.

    Three things to remember: segmentation, automation, and optimized send times.

  • Video Marketing

    Repeat after me: videos bring in great ROI.

    Seriously, video content is booming. I’ll create scripts with strong messaging to show the behind-the-scenes of your company.

    I’ll add a personal touch to make your videos unique. Leave your audience thinking about your brand for as long as possible.

  • Social Media

    Creating social media posts is time-consuming but very much needed.

    I’ll develop dynamic content for you, schedule posts, and maintain your social media platforms. Of course, I’ll track your analytics!

    Together, we can increase engagement on your social media channels!

  • Copy Audits

    You have some copy drafted (blog post, landing page, newsletter…) and need a pair of fresh eyes to see what can be improved.

    I’ll check if your message is clear, your keywords, your tone, and your CTAs to get your clients to do what you need them to do.

    You might be sitting on a gold mine. Let’s elevate your web presence together!

Industries where I have worked…

  • Education & Online Learning

    The pandemic changed the landscape of the education system entirely.

    EdTech companies experienced crazy growth. Students got used to new online learning tools. Higher education had the fastest digital transformation ever.

    After working with a renowned international university I can tell you why marketing in this sector is different:

    • The student enrollment funnel has diverse stages: you need different content for prospective students, and for those ready to submit an application.

    • Social Media is the new search engine. For many students, social life is almost as important as the degree they pursue.

    • The academic calendar has dates you shouldn’t miss. Keep this in mind when scheduling content.

    I would create engaging visuals for your school, catchy landing pages for your online course, and improve your email marketing strategy.

  • Events & Tradeshows

    Events like conferences, workshops, or tradeshows are the best way to bring people together... But they cost big bucks!

    I helped plan events of different sizes in the past and this is what I noticed:

    Event marketing assets need to be on-brand and give a clear purpose. Why should I attend?

    Pre, during and post-event info is a lot to take in. Details change all the time (venue, dates, speakers…). How you share event data is up to you, but here are a few good options:

    • Newsletters: build up excitement, and share updates with the attendees.

    • Landing pages/Web updates: make the registration process flow as smoothly as chocolate in a fondue fountain (sorry, sugar cravings...).

    • Social Media: share infographics, videos of past events, and use fun visuals to spice things up.

    I get it, this is a lot! Let me help with your event content strategy. I will craft content that drives attendance, increases your ROI, and contributes to a good experience!

  • Manufacturing & Logistics

    FOB, AWB, RFP… Zzz! Let’s face it, these terms don’t say much to a general audience.

    In my early career years, I coordinated efforts with suppliers, warehouses, shipping lines, and customers.

    My takeaway: Many companies in the industry still rely heavily on print materials and have outdated websites that make clients jump through a looot of hoops.

    How can I help you differentiate yourself?

    • Writing persuasive website copy to engage with your customers. Make things (look) easy peasy!

    • Creating well-researched blog posts. That’s right, show your audience you know the biz like the palm of your hand!

    • Drafting emails: Share hot topics, updates, blog posts… The deal here is to stay on top of your customer’s minds.

    • Crafting social media posts that don’t put people to sleep. Best way to get the word out there!

    In other words, you keep booking, canceling, and rescheduling shipments… I write juicy copy that feeds into all your marketing channels.

Let’s Work Together…

Let’s give your business a unique brand identity. You keep working. I work in the shadows.