Video Testimonials for an International Audience

〰️ Video Testimonials

〰️ Campaign Management

〰️ Multilingual Content

〰️ Video Testimonials 〰️ Campaign Management 〰️ Multilingual Content

Academy of Interactive Technology | ait.edu.au

This international marketing campaign used video testimonials to engage a global audience, focusing on Spanish, Portuguese, and Chinese-speaking markets. By sharing the real stories of three international IT students, the campaign brought authentic experiences to the forefront and made a genuine connection with viewers.

The Campaign

  • ✺ Campaign Strategy

    Being particularly sensitive to multilingual content, I handled the entire campaign lifecycle—from crafting the video scripts and orchestrating the video shoots to meticulously overseeing the production logistics and the delivery of the campaign assets.

  • ✺ Content Versatility

    This was the first video series featuring AIT's campuses, products, and student experiences for a global audience! Leveraging multiple formats, we optimized assets to be used by the sales team, the marketing team and our international agents.

  • ✺ Message Authenticity

    Ou approach was to showcase the student experience authentically. We spotlighted unique stories—why they chose AIT, their journeys, aspirations, and the experiences gained— building trust through genuine storytelling.

  • ✺ Post-Production

    Working closely with the videographers and editors, I helped bring our videos to life using Premiere Pro for the material in Spanish and Portuguese.

  • ✺ Cultural Sensitivity

    Navigating cultural differences meant customizing our approach for each interview. I aimed to foster genuine connections and understand each student’s unique perspectives.

  • ✺ Multilingual Approach

    We spoke directly to our audience in their preferred languages. Guided by data insights, our strategy resonated profoundly in Spanish, Portuguese, and Chinese, forging strong connections with our global community.

The Assets

Full Video Interviews (Embedding)

These provide in-depth insights and aim to build trust with prospective students and parents. These videos offer a very personal and relatable perspective on the school environment.

They are to be used on the website (program page, blog posts, student stories…), emails, and shown on screens during events with international agents (open houses, school fairs and tours).

Micro Videos (Social)

Available in all languages for international teams and agents to share globally, these short videos aim to engage and attract a young international audience with relatable stories.

They are meant to be used on Instagram, TikTok, Facebook and YouTube Shorts.

“I am glad I made the decision to study at AIT. It has had a great impact on my life”

— Esteban Martinez (International Student at AIT)

Written Quotes (Social)

✺ International Marketing ✺

Engaging with an international audience isn't just about delivering the same message to everyone—it's about adapting to diverse cultures and languages. While this requires significant resources and effort, the impact it creates is strong and long-lasting, resonating deeply with our global customers. By focusing on our customers and how we communicate with them, we can create genuine connections worldwide.

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